How I Work
All my work is informed by an understanding of the politics of taste —
the idea that food, beverages and hospitality are never neutral.
They communicate power, identity, cultural awareness and intent.
I work across strategy, education and applied experiences, helping organizations understand not only what they serve, but what they signal — today and in the future.
STRATEGY. BRANDING & CULTURAL INTELLIGENCE
This area of work supports brands and organizations in shaping how hospitality, food and beverages are communicated — through content, positioning and cultural coherence.
The focus is on clarity, relevance and meaning, with strategic depth added progressively, as projects evolve.
Ideal for hospitality brands, beverage brands, creative teams, founders, communication agencies
Content & Narrative Consulting
Strategic support for content creation and storytelling in hospitality and beverage contexts, ensuring coherence between brand positioning, cultural signals and audience perception.
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content direction & editorial framing
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narrative alignment across platforms
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tone of voice for hospitality brands
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cultural coherence in visual and written content
Brand & Experience Framing
Strategic framing for brands and hospitality concepts, clarifying how food, beverages and experiences express identity, values and intent.
This work often sits between branding, concept development and experiential design.
Cultural Intelligence Sessions
Focused sessions helping teams understand how cultural context influences perception, choice and behavior in hospitality and beverage settings.
These sessions build the foundation for more advanced strategic or reputational work.
Ideal for leadership teams, brand managers, international projects.
Cultural & Future Risk Mapping
An advanced strategic service mapping long-term cultural risks and shifts affecting hospitality and beverage cultures, with implications for brand resilience and future relevance.
TRAINING & EDUCATION
I design and deliver applied training formats for hospitality teams, brands and institutions, grounded in real contexts rather than trend-based theory.
Training focuses on building cultural awareness, interpretative skills and long-term thinking.
Formats range from executive workshops to team trainings and custom educational programs.
Ideal for hospitality groups, brand and strategy teams, cultural institutions, executive leadership, front-of-house and training departments.
Beverage Narratives & Status
Future of Hospitality & Consumption
Non-Alcoholic Culture & Emerging Rituals
Reading Change Through Food & Drinks
Hospitality as Cultural Interface
MENUS · EVENTS · EXPERIENCES
I conceptualize and frame menus, hospitality experiences and curated events as cultural environments, not just operational outputs.
This work often serves as a live application of strategic and cultural insight — translating theory into tangible experience.
Ideal for premium hospitality brands, cultural and educational institutions, embassies and representative organizations, festivals, private clients and partners seeking distinctive, culturally grounded experiences.
Menu concepting and narrative framing
Menus are developed as cultural narratives, aligning ingredients, beverages and structure with context, intention and positioning.
Curated tastings and experiences
Tastings and experiences are designed as guided encounters with taste, culture and meaning, rather than promotional or purely sensory events.
Event concept development
Events are conceived as cultural formats, where hospitality, space and ritual work together to communicate purpose and identity.
Hospitality Formats & Signature Experiences
Bespoke hospitality formats are created to translate strategic insight into lived experience, testing ideas through presence, interaction and design.