Alongside Ana Maria Dragoescu, my partner in the project - Izvoare de Cunoastere, we created the first Romanian event dedicated to Romanian Natural Mineral Waters.

We went from site selection, promotional materials, branding and PR, and post-event activities that finally put a spotlight on natural mineral waters - from health to culture to gastronomy and future.

The first event was held at the National Library of Romania in Bucharest and got the support of BORSEC, DM Romania, Artesana, Revino Gourmet and many other companies that understood the potential of the market, and the need for education.